This actually came to me during a coaching session that I was doing with a client friend of mine the other day and it's funny because there are things that I do that I know I'm doing that are successful.

And then as we found out just the other day there are things I'm doing that I don't realize I'm doing that I'm making me successful specifically in the area of generating more referrals as it relates to paying clients and doing so in a way that's not pushy or salesy.

This happens to be one of those.

We had a chance to catch up with Deirdre Beacham talking about how speaking has transformed her coaching business.

And interestingly enough she gets a lot of her free speaking from a source that you might definitely be aware of but certainly something that I didn't consider when it comes to getting deals.

Some good stuff.

What's the secret ingredient to generating more referrals? Something that's been staring you right in the face the entire time.

What's the one thing you've done to be successful as a coach? That's a question I get asked a fair amount of times and after 20 plus years of being a speaker in a coach here's my answer.

As someone who's been a coach since 2001 I've seen a lot of different advice and techniques that people are saying you need to do to be successful. But here's one of my personal secrets for getting higher paying clients without being pushy or salesy.