As a Coach we can have soo many good things that we can do. So many ways where we can help people out.
Soooo much expertise where we can add value, that we can sometimes get "off message".
In other words, talking so much about "everything" we can do that we actually confuse the very prospects we are hoping to work with as clients. :(
This is something I've personally tackled over the years and have come to a very definite conclusion...
As a Coach for the past 15+ yrs, Brian stepped back and took a look at some of the actions and habits he's developed during that that time, which he feels have allowed him to get higher paying coaching clients.
And interestingly enough, none of them cost any money or were overwhelming in time commitment...