Ah, branding. We love you so much Mr. Branding.
We throw money at you lavishly.
We throw time at you indiscriminately.
We even encourage others to do the same.
But is it all worth it?
Do find yourself constantly trying to convince people to work with you? You know, follow up and follow up and follow up some more, over days and weeks, then you might actually have a "people" problem vs. a sales or marketing problem.
Tune in as Coach & Best-Selling Author Brian Hilliard talks about this very thing.
This was actually a point that was first brought to my attention by Frank Kern, a well known coach whose materials I've listened to in the past. And it's something that I think you'll find VERY impactful in your journey towards getting higher paying clients.
I know it made a world of difference for me!