A book is something that just about everyone knows they really should have if they are going to be successful in branding themselves as a Coach and/or Speaker.

But knowing that you need one and getting one started can be two different things!

Which is why I brought in my friend James Palmer to talk shop about what he recommends people do who are looking to go down that road.

As someone who's done his fair share of speaking (both free and paid), this is my personal "secret sauce" if you will that can absolutely assist in getting more paid speaking gigs.

If you're already speaking right now, then this is a pretty easy way to start getting referrals for paid gigs.

Sooooo, thinking about writing a book but not sure if it's something you want to do?

Or maybe you're not conviced that writting a book is a good idea to enhancing your profile and becoming a Trusted Advisor?

Regardless, we had a chance to talk to Everett O'Keefe who brought up some really good points about getting published, and how that can positively impact your coaching/speaking business.

This is something you'll want to check out!